A practical session in Wānaka on building visibility and connection online.
The digital landscape provides creatives with an opportunity to not only share your mahi, but tell your story and build a loyal following. As the online world evolves, it’s more important than ever to identify your unique offering, and invest your time in the right platforms and content. In this workshop, we lead you along the journey towards defining your digital presence, purpose, choosing the platforms that align with your values, audience and goals, and optimising your efforts.
This two-hour course covers:
Identifying your digital presence - your unique positioning, content pillars and tone
Defining your digital purpose -what value will you bring to the online world
Choosing your platforms - an introduction to the digital landscape from web to social media, aligning your platforms with your goals, audience, and values
Building your following - best practice tips for building your audience and converting sales
Case studies of successful creatives throughout
About Brand+Butter
Brand+Butter is a creative agency based in Wānaka, collaborating with impact-led businesses around the world. Starting with a strategic foundation, we build unique brands that connect with humans, stand out from the crowd, and respect people and planet.
Introducing, Zoe Hawkins
Zoe Hawkins is the founder of Brand+Butter. A creative director, writer and marketing strategist, she works with businesses around the world to build impact-led, purpose-driven brands that use their platform, power and marketing dollar for good.
FREE to attend
This event is supported by Central Lakes Trust, Queenstown Lakes District Council, and Te Atamira.