The best experiences don’t just happen by accident; they’re carefully crafted with strategy and intention.

Whether you’re building on an established experience or creating something completely new, the key to standing out is design.

In this session, tourism development and experience design specialist Brad Rowe will guide you through the essential principles of visitor experience design and show you how to make every moment count.

From uncovering unforgettable moments to forging emotional connections that keep visitors coming back - dive into the strategies that turn a good experience into a great one—no matter your budget.

Get ready for creative, practical tips and hands-on strategies you can apply right away to elevate your business, whether you're a seasoned pro or just starting out.

A bit about Brad

Brad Rowe is a tourism development and experience design specialist who helps create meaningful, high-impact visitor experiences. Through his consultancy, Tourism x Design, Brad has advised some of New Zealand’s leading tourism businesses, guided regional development initiatives and launched award-winning tourism ventures. With a focus on strategy, story and emotion, Brad brings a fresh perspective on how experiences can be designed.

With thanks to our supporters

This event has been made possible by our main supporters Queenstown Lakes District Council and Creative New Zealand